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In Japan it walked through 100 years of intense movement from the opening of the curtain to the early 17a. From a long and peaceful sleep, all of the political, economy, culture, and thought have been achieving a miraculous leap into a modern nation. It was a time of rising right shoulder when he was desperate to pursue the western college. In cultural views, the Western culture and Japanese traditional cultures have been formed while still being a unique eclectic culture while still being used at some point while still being able to rebound, Meiji Kuroshin, civilization, Europeanism, reproductive industry, nationalism, Taisho Roman, and the celebration of the modern era in one time. It is difficult to see the transition of the vibrant culture of the era at a glance, but the creations involved in commercial activities can make you feel the atmosphere of the era.Specifically, we want to realize that by considering the amazing patterns and graphic designs on the items such as product packaging and labels, and advertisements. They were not created to leave in the after-world like paintings and crafts, but they were meant to be directly appealed to people living at the time and to brighten up the product itself in an instant. Therefore, the vitality of the era is concentrated and packed together.In this book, we want to define the "misert" of the energetic era, and bring the atmosphere of a romantic era to life.It also has the history of design from social history such as food and entertainment, from Ukiyo-e to Victorian scripture, Art Nouveau to Art Deco and functional modern design, evolution of container materials such as jars and tins, and advances in printing technologies from woodblock to copper, lithography, zinc, and aluminum versions (academic digging through other expertise. YES)Furthermore, the bold composition of the labels distributed in Yokohama and Kobe foreign residences, and the detailed design on the exporting raw thread label, a humorous and varied match label, a package of cosmetics that respond to the Western Art Nouveau and Art Deco style, and a medication that involves the flow of Ukiyo-e techniques, and an imitation of beer. and cigarettes of labels, overly decorated false objects and snack labels that are full of attractive, dreamy paws.But why do we feel nostalgia, warmth, and spring comfort in our world, in a "manga" that doesn't live up to that time. It seems to be drunk by the unknown luscious power of the obsession, while holding the illusion of being surrounded by those designs in the previous generations.
